Security at Fuorisalone

Lifestyle media relations and co-marketing for Client Avira

Avira, a leading German cybersecurity company, wanted to increase its brand awareness among lifestyle media.

Most lifestyle journalists, however, are not familiar with technology and not well aware about cybersecurity’s risks and threats.

In order to reach them in an easy but meaningful way, Sound PR suggested the following strategy:

• Partner with a trusted brand with a greater influence on consumer
• Move away from the podium and meet the audience in a place which is familiar to them

With this in mind, Sound PR suggested to Avira a partnership with a leading brand providing comfortable weather protection products, having identified some similarities between the two brands. Booth of them take good care of the users’ safety, indeed, while they are surfing the web, or walking through a wild landscape.

Whether you surf the net or venture to admire a high-altitude landscape, safety is an essential common denominator, indeed.

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