New stores openings & promotion

Store openings, promotions, press office, social media

With over 1000 stores in 44 countries, NewYorker is one of Europe’s largest fashion businesses.

Sound PR has been entrusted with the launch of 5 new stores opening.

Format:

– red band ceremony

– music entertainment

– testimonials

– entertainment shows

– styling corner with hair stylist and/or make-up artist

– media partnerships

– on-site and off-site promotions

– social media

– press office

Results

50+ articles (related to new stores openings)

2 dedicated TV picks

153% increase in social engagement

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