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(Italiano) GIORNATA INTERNAZIONALE DELLA DONNA: LE STRATEGIE DI MARKETING DEI BRAND PER PROMUOVERE L’UGUAGLIANZA DI GENERE
Category: PR Vision
(Italiano) Black Friday, tra consumi e responsabilità sociale d’impresa
Sorry, this entry is only available in Italian. […]
(Italiano) Comunicazione e marketing alla base dell’Impresa femminile
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(Italiano) (Ri)torno al futuro per le agenzie di comunicazione?
Sorry, this entry is only available in Italian. […]
(Italiano) “La calda estate della comunicazione: anche sotto l’ombrellone scatta la polemica”
Sorry, this entry is only available in Italian. […]
PR Agencies: tell me what network you belong to and I will tell you who you are. Client satisfaction also depends on international relations and on the network model
Sorry, this entry is only available in Italian. […]
In digital communication a smile is better than one thousand words
Are emoticons the real universal language? by Ilaria Sala While in the past the main tools of public speakers were meetings and handshakes, nowadays in our press offices, both regarding traditional and digital PR, the practice of writing exceeds the one of conversation by far, it doesn’t matter if the latter is on the phone […]
Social is the message
Showing an enviable vision, at the half of the last century the Canadian sociologist Marshall McLuhan (1911-1980), keen scholar of media and of their impact on society, had analyzed the issue of globalization, maintaining that the evolution of media supports, especially the wide spread of electronics and IT, would redefine the concepts of space and […]
#IoLeggoPerche: words are an open window on the world
Words are the key to convey messages and values, especially for people like me, who work in communication. Reading is definitely a vital means of language acquisition, communication, and self-expression improvement. It is a massive help not only to get information but also to work on it and return it to the world, enriched with […]
Customer retention golden rule: give loyalty to get loyalty
While surfing the Web today, I’ve come across a blog article which title has caught my attention: “How to use The Lock In Effect”. The article was about client retention, a quite relevant issue, especially in the light of the changing world economy and its impact on customer demand and loyalty. Globalization has redefined competition. […]
