While surfing the Web today, I’ve come across a blog article which title has caught my attention: “How to use The Lock In Effect”. The article was about client retention, a quite relevant issue, especially in the light of the changing world economy and its impact on customer demand and loyalty. Globalization has redefined competition. […]
Sorry, this entry is only available in Italian. […]
Sorry, this entry is only available in Italian. […]
This year, the long bank holiday period between April 25th and May 1st has been spaced out by the spring meeting of the Public Relations Global Network (PRGN) that took place last week in Miami. It is always a great pleasure and an honour for me meeting up with friends and colleagues coming from all […]
The president of Athenora Consulting tells how his agency conducts lobbying in the European capital and how to make the process more democratic. The Belgian capital is home of several institutions of the European Union, such as the European Commission. It is also a city with lobbyists, all trying to influence the politicians and decision […]
This is an exciting year for the Public Relations Global Network (PRGN). As a founding member 21 years ago, Stevens Strategic Communications has a special bond with PRGN, the fourth largest international network of public relations firms. We are making plans for our meeting in Australia. Just like all of our meetings, we will spend […]
When sport gives us a lesson for life…and for business! “While reading the post written by Rob Sullivan “When You Think You’ve Got Nothing Left in The Tank….”, a recent incident came into my mind to confirm that, as Sullivan highlights, when you think that you have no more energy and courage to face hard […]
This article has been written by Ken Jacobs, Principal at Jacobs Communications Consulting, LLC and posted on the blog of our PRGN Partner, Landis Communication. ______________ I gave a presentation at the recent PRGN international meeting in Los Angeles called “How To Create A Five-Star Client Service Organization.” In it, I examined companies known to provide […]
The spring edition of the Public Relations Global Network is going to take place in a few weeks, hosted in the beautiful framework of Los Angeles. Sound PR entered the PRGN eight years ago, but however I’m always excited to meet my business partners and friends because, in my experience, that’s an amazing opportunity for […]
This guest post is by Scott Hanson of HMA Public Relations This week’s Phoenix Business Journal poll asks: “Has workplace attire become too casual?” The term “casual” certainly means different things to different people, particularly from a geographic standpoint. In the southwestern United States, workplace attire tends to be much, much more casual than anywhere […]
