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(Italiano) Milano Fashion Week: agenzie PR al lavoro
Category: PR & Media Relations
When contrast technique fits visual storytelling
We live in an age more and more marked by digital and the communication field undergoes a continuous evolution and new reprocessings that deeply change the way we manage the communication flow. The importance of images for an efficient and engaging communication is by now clear for all: anyone can experience it, starting from his/her […]
From Sport to Corporate Storytelling
In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline. However, there is still a lot of confusion around the definition of […]
Work Smarter
Whether you work in public relations, the media or some other related industry, your job can be demanding. You’re probably used to hearing your family and friends say things like, “Why are you checking your email after work hours?” “I thought you worked Monday through Friday, so why are you running into the office on […]
Workplace Creativity: Who is in the cubicle next to you?
I’ve worked for nonprofits, corporations and agencies throughout my career in communications. But the best part of having spent my last 13+ years working on the agency side of the industry is having an insider’s view of my clients’ workplace cultures. It’s not always the biggest brand or the smallest start up or the most […]
Why Reporters Didn’t Attend Your Press Event
This article first appeared in the blog of our PRGN partner, Bianchi Public Relations Why Reporters Didn’t Attend Your Press Event You didn’t get the media attendance you expected at your last press conference. And you’re taking heat from your boss for the weak turn-out. What went wrong? There are a number of reasons that reporters […]
PR’s role in Storytelling: A Power Tool
In communications, storytelling is an essential tool. Some of the greatest ad campaigns were those that told stories so compelling that you couldn’t move on without knowing what happened at the end. Apple’s “Your Verse” spot shared individual stories of iPad users and earned over 2 million views on YouTube. Storytelling can make waves in print and […]
