The new DEICHMANN radio spot is on air from today

Starting from today the new DEICHMANN spot will be on air on the main private national radio, broadcasted for seven week on Radio Deejay, RTL 102.5 and Radio105 in30”format and in drive time.

The concept of the spot, signed by the agency Grey Milano, is a part of the marketing campaign developed to amplify DEICHMANN brand awareness and market share inItalyand to promote the Fall/Winter 2013 shoes collection. The strategy is based on the use of different media: radio spots, advertising investments, news and adv inserts on the main fashion magazines, promotional activities in store and a campaign Out of Home.

All the communication is based to valorise DEICHMANN offers and spread the main values of the brand, quality and convenience, stated at best in the new claim “Voglio posso”.

In the radio spots different people will alternate and will give voice to DEICHMANN customers that, as motivated to enter in the shop with a specific goal they are suddenly overwhelmed by the quality and the quantities of shoes and they are not able to resist.

Simultaneously starts also the Out of Home campaign based on 6×3 billboards in the main DEICHMANN stores.