The North Face Launches “Always Moving” Featuring Lizzy Hawker

As a part of The North Face^® Spring/Summer 2015 multi-channel campaign, “Power In Me”, the brand introduces a 3-minute short film profiling endurance runner and record breaker, Lizzy Hawker. This piece examines what drives Hawker to navigate through physical limitations imposed by injury, and how she does it.

In the film, Hawker speaks candidly about her insatiable need to keep moving and how she started competing because running was a way for her to explore the world and life. The film follows Hawker through recurring stress fractures that prevented her from competing, but not from inspiring underprivileged girls around the world to experience the outdoors through running. In this personal profile, Hawker shows that her commitment to explore and inspire is bigger than any hurdle or injury. Hawker proves that the will to see the world through running and inspires others to do the same is the reason why exploration never ends for her.

The film also features The North Face^® Spring/Summer 2015 Performance Collection—a range of technical apparel and footwear designed to provide lasting comfort and support for all the miles ahead on the trail.  A key highlight from the collection is the Ultra MT from The North Face^® pinnacle trail running Ultra Series. The Ultra MT is engineered with the new Vibram^® Megagrip outsole and breathable Ultra Airmesh to provide the ultimate protection for the toughest terrain without additional weight and bulk.

Later this year, Hawker endeavours to return to Nepal and conquer the world’s most mountainous country by running 1600km across the Himalayas.

“I kind of fell into competition. So it has just been a byline of wanting to run so much,” remarked Lizzy Hawker, The North Face^® athlete and endurance runner.

To see the film and explore more please visit: www.thenorthfacejournal.com/the-power-in-me-always-moving