The North Face® VENTRIX™ takes ISPO Gold

The brand’s new active insulation is awarded as ISPO Gold Award Winner

The North Face® kicks off the year with an ISPO Gold Award for its Summit Series L3 VENTRIX™ Hoodie as best product in the category Outdoor – Hybrid Mid Layer. This is industry and expert recognition for a jacket which features a world-first innovation – a breathable synthetic insulation that regulates body temperature via dynamic venting in a mid-layer jacket – named VENTRIX™.

VENTRIX™ insulation is made from a quilt synthetic that has ventilation laser-cut holes body-mapped into high-perspiration areas. When the body is static, these holes remain closed, retaining heat. However, when the wearer starts to move, they open allowing breathability, regulating core body heat.

This reduces the need for the wearer to take layers off when hot during activity, or equally layering up when cold. Completed by a lightweight, shower resistant woven outer, VENTRIX™ technology will also feature in the brand’s hiking collections, alongside the silhoutte in Summit Series.

Darren Cookson, VP Product at The North Face® EMEA said ‘Ever since the brand was created over 50 years ago it has continually driven product innovations in every category it plays in. Like the Mountain Jacket, the Base Camp Duffel Bag or the 2-meter dome tent, all revolutionary in their day, they have become iconic over time, and we believe another has been created with VENTRIX.’

The new VENTRIX™ technology will be shown at The North Face® stand at the ISPO Show (Munich, Germany) in Hall A1 Booth 202. It will be available to buy in Europe at The North Face® stores and select retailers, as well as online at www.thenorthface.com from fall 2017. Follow @TheNorthFace on Facebook and Instagram, and @TheNorthFaceEU on Twitter to stay updated.