Follow The North Face® Lavaredo Ultra Trail Runners On Facebook© & Twitter© With Live Trail APP

The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear provides fans, family and followers the opportunity to track runners at The North Face® Lavaredo Ultra Trail through the Live Trail APP which delivers real-time posts on Facebook© and Twitter©.

Continuing from its successful launch at The North Face® Ultra-Trail Du Mont-Blanc® 2011, the Live Trail APP allows runners of The North Face® Lavaredo Ultra Trail to share their race with family, friends and running communities via posts on their Facebook© and Twitter© pages.

Each runner, tracked by a chip, provides data such as location, ranking and timing each time they go through a checkpoint. LiveTrail APP, a widget that connects the live tracking with the runner’s social media profiles, automatically posts their location details on their Facebook© and Twitter© pages. Runners can connect to LiveTrail APP from Monday June 18^th 2012 directly from The North Face® Lavaredo Ultra Trail website, www.ultratrail.it. Follow The North Face® Lavaredo Ultra Trail live on The North Face® social media channels.

Among the runners to sign up for the Live Trail APP will be The North Face® ultra running athletes and returning champions Sebastien Chiagneau (FRA), winner of last year’s edition and of The North Face® Transgrancanaria 2012; Zigor Iturrieta (ESP), 2^nd place 2011; and Fernanda Maciel (BRA), winner of the women’s 2011 race and female winner of The North Face® Transgrancanaria 2012.

In its 6^th edition, The North Face® Lavaredo Ultra Trail takes place on June 29-30^th 2012, starting and ending, for the first time in Cortina, Italy. 1000 competitors will take on the 120km race through the heart of the Italian Dolomites, passing the spectacular Cinque Torri and the world famous Tre Cime to cover an accumulated height gain of 6,000m in a maximum time limit of 32 hours. Additional for 2012, with a height gain of 2,500m, the 50km Cortina Trail can also be followed via the Live Trail APP.