The North Face® launches the Freeride Manager App

The first interactive gameplay that puts fans at the heart of the Swatch Freeride World Tour by The North Face® 

The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, has launched today in collaboration with Freeride World Tour, the Freeride Manager App, an interactive gaming tool that allow communities to experience freeride in a new way: www.freeridemanager.com

Do you have what it takes to be a freeride manager? Do you think you can guess who will be the 2014 Freeride World Champions? The North Face challenges the communities to play the Freeride Manager in parallel of the 6 stops of the Freeride World Tour 2014. The North Face invites users to create their ultimate #FWT14 team, follow the action and compete for the best place on the Freeride Manager App global leaderboard.

Alessander Argenti, The North Face EMEA Digital Community Manager explained: “Engaging with such an extreme, outdoor-based sport like Freeride in the digital arena has proven to be a challenge for a while. With this app we hope we’ve added another layer for the FWT followers, making them not just passive viewers of the tour, but interactive game players too”.

David Carlier, FWT Communication Director comments: “We are so proud to have such a great fan base of enthusiast freeride addicts. The Freeride Manager program will allow them to engage even more with the Freeride World Tour and also with the riders. Studying the athletes profiles, building the teams, understand more about the judging system. This is the perfect match between having fun while getting to know our sport even better. We are very happy that The North Face® took the initiative to build such a great App and the FWT crew is already looking forward to going on www.freeridemanager.com and PLAY!”

The North Face continues to innovate by bringing a gaming structure, which already exists in popular sport like football and Formula 1 within the Action Sports industry. The Freeride Manager App is a playful and creative way to bring alive the Freeride World Tour, to better engage with the core communities and educate on freeriding. Easy to play with, this useful research digital tool would allow users to discover facts around each event and get closer with the elite of freeriding.

To start playing and to tour the app, please visit www.freeridemanager.com

#FreerideManagerApp

Watch live the Swatch Freeride World Tour by The North Face® on: www.thenorthfacejournal.com/category/snowsport/freeride-world-tour