The North Face Launches “From Five to Nine” Featuring Everyday Explorers

Empowering everyone to find the power to escape the ordinary

   

As a part of The North Face®’s Spring/Summer 2015 multi-channel campaign, “Power In Me”, the brand introduces a 3-minute short film profiling London-based geography teacher, Fearghal O’Nuallain, and a like-minded community of after-hours explorers who do not let their day jobs and hectic urban lives stop them from experiencing the great outdoors.

In the film, Fearghal and his peers hold nine-to-five jobs and live in London. Despite the ease of urban comforts and impediments of taxing jobs, the group makes use of their weeknights to escape the mundane and explore outdoors. The group often travels together to hike and camp after work, returning to the city in the following morning to start another day.

For the afterhours explorers in the film, The North Face®’s Spring/Summer 2015 Thermoball™ jackets became their great companions on the road. It is a versatile and packable jacket insulated with Thermoball™—a revolutionary lightweight insulation material powered by Primaloft® that is comparable to 600 fill down in terms of warmth. However, unlike down, Thermoball™ retains loft even when wet, thus is able to keep the wearer warm in the rain.

In conjunction with the short film, The North Face® will be giving consumers a chance to discover the great outdoors with dedicated retail and social programs. On the retail end, select The North Face® stores will be organizing night hikes led by the brand’s athletes; on the social end, the brand will be activating outdoor experts and enthusiasts to co-curate and hike the 20 best hiking trails in Europe. The efforts will be documented on a dedicated instagram account. The social activation will kick off on May 01, 2015, and run until Sep 2015. For the schedule of night hikes, please see the list below:

The North Face night hike schedule

07.05.2015- The North Face Munich Sendlingerstrasse Store

13.05.2015- The North Face Glasgow Buchanan Street Store

28.05.2015- The North Face Milan Galleria San Carlo Store

02.06.2015- The North Face Lyon Centre Commercial La Part-Dieu Store

11.06.2015- The North Face Leipzig Neumarkt Store

18.06.2015- The North Face Cardiff Grande Arcade Store

Those who are interested in participating can obtain more information from the listed stores above.

To see the film and explore more please visit: www.thenorthfacejournal.com/the-power-in-me-from-five-to-nine/