The North Face® launches the next level Jacket Finder web tool

The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, unveils today The North Face® Jacket Finder, an interactive mobile friendly web tool to help online users quickly finding the right jacket.

The North Face® provides consumers with superior protection using the expertise developed with The North Face® athletes during expeditions and sport activities in the most extreme environments. The North Face® wants to ensure that all outdoor enthusiasts benefit from the appropriate jacket to move safely and efficiently.

With the new Jacket Finder interactive tool, The North Face® can advise consumers via a user-centered navigation to give the assistance they may require when buying technical gear for outdoor activities. The North Face® Jacket Finder simplifies the search options and guides users to the jacket that best matches their needs and specifications based on gender, benefits and activities. With an easy drag and drop function and a compare toolbox, The North Face® Jacket Finder makes the online buying experience more fluid and user friendly.

The North Face® Jacket Finder is now live on all The North Face® European e-commerce websites to view on your computer and mobile devices.