The North Face® Verto Plasma Wins OutDoor Industry Award 2012 in Footwear Category

The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear is proud to announce the innovative Verto Plasma approach shoe has won the OutDoor Industry Award 2012 in category Apparel/ Helmets/Shoes.

Weighing just 410g, The North Face® Verto Plasma is one of the lightest technical approach shoes on the market. Inspired by over 40 years of mountaineering technology, the shoe is built specifically for alpinists, climbers and via ferrata hikers supporting heavy loads over uneven terrain. Constructed with proprietary Cradle™ technology, the Verto Plasma is engineered to provide revolutionary stability. Naturally absorbing impact, the Cradle™ supports the perimeter of the heel, anatomically positioning underlying fatty tissues to give a biomechanically correct stride.

Selected in the top 15% of 322 entries, the Verto Plasma is the latest addition to The North Face® Verto Footwear Collection, a range of best-in-class mountaineering shoes, designed and produced in Europe. Launching in Spring 2013, The North Face® Verto Plasma is currently on display at the OutDoor Industry Award 2012 exhibition in Foyer East and at The North Face® booth Hall7 Stand 400, Outdoor Show, Friedrichshafen.

The OutDoor Industry Award is given to particularly innovative design and above-average product quality. A jury of outdoor industry experts evaluated products based on a set of 11 criteria including: degree of innovation; design quality; workmanship, choice of materials; and trendsetting character.