Tesla Roster launch in Italy

VIP Party, PR & Digital PR

Tesla Motors entrusted Sound PR with the launch of the new Tesla Roster in Italy, in conjunction with its new showroom opening di Milano.
Basing on the brief provided by the client, Sound PR suggested to set the launch into the Milan Fashion Week’s frame, in order to:

• Link the “fashion”, “glamour” and “design” concepts to the company’s values and to the new Roadster’s features
• Attract a wider media target

Right after the new show room inauguration, indeed, the Roadster has been exhibited in the Fashion Quadrilateral, the renowned district formed by the most elegant shopping streets of Milan and, afterword, at the Sanremo Festival, the famous annual singing event.

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